Hacking the Runway: Wearable Technology Meets High Fashion.

Launched in June 2012 by a trio of Calgarians, MakeFashion has grown into the world’s largest Fashion Technology community, having developed over 250 wearable tech garments and showcased at over 60 international events. We introduce fashion designers and artists to the exciting world of wearables through a series of informative, hands-on, designer-lead workshops. Our annual gala in Calgary, Canada debuts new collections of innovative fashion technology combined with theatre and performance. MakeFashion has showcased unique projects at fashion and maker events around the world including New York, Rome, and Shenzhen.

Imagine a world where your clothes regulate your body temperature, monitor your vital signs, and your necklace begins to glow when the sun goes down. 

Today, this is achievable. MakeFashion explores the potential of merging fashion with cutting-edge electronics. MakeFashion is an initiative that introduces designers, engineers, and makers to cutting edge new technologies: fusing high-tech and high-fashion on the runway.

From awe-inspiring performance and storytelling on the runway to scientific wearables with practical applications, MakeFashion designers are inspired by fashion with functionality.

Our runway gala in Calgary, Alberta is our largest annual event, where we pair fashion designers and artists with engineers and tech enthusiasts. The combination of skills and ideas creates stunning results and groundbreaking fusions of light, fashion and performance.

In addition to our runway series, MakeFashion produces series of thought leadership symposiums, public-access workshops, and innovative theater and performance.

MakeFashion Founders:

Shannon Hoover – Co-Founder, Chief Technologist

Shannon grew up on a farm in northern Alberta where he learned to build things with his hands and gained an appreciation for the world around him.  His career shifted towards technology and he has worked about 20 years in IT, most recently at WestJet Airlines.  In 2010 Shannon and his wife Maria Elena opened Endeavor Arts gallery with the idea of showcasing the convergence of art and technology – at that point he began his quest to seek out innovation in arts and discovered the Maker community.  He joined Calgary’s local Hackerspace, Protospace in 2011 and in 2012 brought the Maker Faire festival to Calgary for the first time.  Since then he has focused on showcasing and developing Maker Culture by hosting workshops, meetup groups, working with schools and libraries and hosting special events like the Make Fashion wearable technology fashion show.  His latest project is to develop an urban pop-up market to help makers and artisans transition their passions into reality.

Maria Elena Hoover – Co-Founder, Chief Production Officer

LLaVtecN_400x400Born and raised in the city of Guanajuato, Mexico, a city filled with history, art and culture, Maria Elena moved to Calgary in 2004.  As a graphic designer she has been doing consulting work for several small businesses, however her passion for the arts became the main focus when her and her husband opened Endeavor Arts in 2010.  Since then she has worked hard to build a vibrant Calgary community around the convergence of art and technology. She also has been actively involved in the broader arts community in Calgary as well as acting as a Director at the Canadian Maker Foundation and producer for Calgary Mini Maker Faire and Make Fashion since early 2012. She is currently working on a new endeavor, opening an urban market geared towards makers and artisans below Endeavor Arts.

Chelsea Klukas – Co-Founder, Chief Creative Officer

Chelsea is a product design manager at Facebook and an interdisciplinary technology-focused artist. In addition to building great products, she is passionate about building design culture in data-driven environments and driving processes to innovate at scale As a fashion technologist, she co-invented the acclaimed Lumen Couture Projection Hat, and the Lumiere Atelier fashion technology collection. Prior to Facebook, Klukas was a UX design manager at Amazon focused on social consumer products including Amazon Spark and Echo Look. Before Amazon she was the creative director of BeauCoo, a social shopping startup that helped women find clothes that fit, and design lead at Poynt, a cross-platform location-based app with 20M users that pioneered augmented reality features in the early days of iOS.

Core Team:

Teddy Seyed – Research and Technology Lead

Teddy Seyed is currently an Entrepreneurial PhD Candidate in the Department of Computer Science at the University of Calgary. Teddy’s research work focuses on Human-Computer Interaction (HCI) and Design, fundamentally creating new ways to think about how we use and wear our devices. Teddy’s work spans from creating new types of devices, such as modular phones or watches, to fashion-tech, empowering designers to create the next generation of fashion. To date, Teddy’s academic and entrepreneurial work has landed coverage in print, online and broadcast around the world, including Gizmodo, MIT Tech Review, Forbes Magazine, and Daily Planet. In addition to his research work, Teddy enjoys working on FashionTech pieces and facilitating FashionTech #STEAM workshops. Teddy strongly believes in using technology for good and it is the underlying motivation for his current and future work.

Paul Spenard – Media Producer

Paul Spenard Paul has been a fixture on the fashion scene for over 7 years as a videographer capturing fashion in motion. He has filmed over 98% of all the fashion events in Calgary and has spread out to cover fashion weeks/events in Toronto, Edmonton and Lethbridge.

Following the careers of dozens of fashion designers across Canada and getting it all on video. When he first heard of Makefashion in its planning stages he knew he had to be involved. Seeing an outlet that brings together the technology world and fashion into one common ground is visionary. New opportunities to breath innovative styles and designs to the fashion world – with technology. Since then he has been filming the majority of the events, galas and behind the scenes – since day one. Paul is an avid videographer, photographer, gaming geek and a budding artist. When not filming or working in the tech world he can sometimes be found bending peoples minds as a magican.

Jason Mellor – Lead Stylist

Jason Mellor has always had a love for hair. From the classrooms of Calgary to Hollywood to the UK Jason found the love of travel, education, and competition.

This year alone he has worked on many events including: Behind the Curtain, DilWalk Red Carpet Gala, YYC Fashion Week White Party, Wanderlust Fashion Show and Charity Fundraiser, Veuve Clicquot Yelloweek Fashion Show, The Splash Fashion Show, RAW Edmonton, TEDxCalgary, 18th Annual ICED, And of course most of the MakeFashion Events & Shows. Jason not only worked on the Fashion Calgary Portrait Campaign 2014 but was also selected as one of 25 Ambassadors – top Calgarians who are shaping the cultural scene of Calgary and the country Jason is now working with his hair idol and mentor, Jami Symons, at his salon (Jami Symons Salon) on 17th Avenue where he was recognized in two categories by Salon Magazine – Alberta Stylist of the Year, and Extension Artist of the Year.

Ivonne Arsenault Lead Make-Up Artist

Ivonne started her international modelling career in 2001, before being awarded the title of “Miss Berlin” in 2007. Numerous requests for her advice and styling services combined a strong passion for the arts, inspired Ivonne to chose Hair and Makeup Artistry as her profession in 2011.

Her unique experiences as both a professional model and stylist have given Ivonne the ability to sympathize with model’s experiences, as well as mentor many aspiring and professional models alike. Moving to Calgary in 2012 has since opened up many opportunities for Ivonne to express her creativity and skill. These days she enjoys showcasing her talents in editorial photo shoots, fashion shows, and bringing out the natural beauty in brides on their wedding day.

Edward Ross Photography, Official Photographer 2013/14
Other supporting photographers: Kelly Hofer, Zev Abosh, Andras Schram, Justin Poulsen

Lyana Gibert / The Art of Beauty
Michelle Suffolk-Walsh Hair & Makeup
Vjosa Asani MakeUp Artist
Jaimie Rankin Makeup Artist
Debra Kelly Makeup Artist

Christine Murray Artistry & Co., Lead Styling Team 2013/2014

Marion Pécou – Intern 2015

Mary Yohannes Getaneh – Intern 2014

Event Production:
One West Events, Official Event Producers 2014
Lea Romanowski, Chief Floral Engineer 2013/14
Rocket House Productions, Event Producers and Stage Management 2013

MakeFashion Talent:
Trip The Light Dance Company 2013/14
The Garter Girls 2013/14

Disk Jockeys:
Kylee Dawn, Evolved Productions
Paul Sanders, DJ

Dedicated Tech Engineers:
Dan Damron, Chief Tech Engineer and Programmer
Sophie Amin, Engineer and Programmer


General info, technology and venue inquiries: info@makefashion.ca